Generating predictable success for
ambitious CPG brands
Market Intelligence
The Process
We begin with comprehensive data aggregation, utilizing our AI platform to analyze category data collected from retail, food service and consumer behavior analytics, including at-home preparation intent and social media. Our data partners include Tastewise, Nielsen, Google and several others. This information is then distilled into actionable insights by our team of analysts.Example
We identified “brunch beers” as a market opportunity for a brewery bringing a low-alcohol beer to market.
People enjoy a beer with brunch but want to drive home and don’t want to risk an afternoon hangover. The resulting beer is light and fresh for easy drinking, with an alcohol content of just 1.2%.
Food Trend Insights & Taste Prediction
The Process
We analyze vast datasets that allow us to predict taste trends and consumer preferences, globally as well as locally.
This analysis is complemented by our in-house culinary experts’ insights, offering a holistic view of the future food landscape.
Example
Working with a US commodity organization, we identified that the main purchase driver for blueberries had nothing to do with their health benefits.
Instead, one of the main purchase drivers was the fact that they are pretty and can be used for decorative purposes.
This created a repositioning of messaging to both consumers and retailers with far more relevancy.
Marketing Strategy and Activation
The Process
We employ AI to analyze consumer data, crafting personalized marketing strategies that speak directly to your audience’s needs and desires. Our team then brings these strategies to life, ready for activation across digital and traditional platforms
Example
Elevate your brand presence with marketing that’s not only creative but also backed by data-driven insights.
Enjoy higher engagement rates, improved brand loyalty, and significant ROI from your marketing investments.
Gen AI Planning, Business Integration, and Deployment
The Process
We guide you through the selection of AI technologies best suited to your business needs, facilitate their integration into your operations, and oversee deployment to ensure optimal performance and ROI.
Outcome
Transform your business with AI, achieving greater operational efficiency, enhanced decision-making capabilities, and a competitive edge in innovation.
Investment, Acceleration, and Commerce
The Process
Through a combination of strategic investment advice, acceleration programs, and commerce optimization strategies, we position your brand for exponential growth. Our focus on AI and data-driven decision-making ensures that growth is both sustainable and scalable.
Outcome
Unlock new growth opportunities with expert guidance, access to capital, and optimized commerce strategies.
Accelerate your journey to market leadership with a partner experienced in scaling CPG brands.