6 Seeds the London based food and beverage focussed marketing consultancy acquires Toronto’s Audacious Food Marketing in its first international acquisition deal.
LONDON 00:01, 2 AUGUST 2022
6 Seeds, the technology backed food marketing consultancy and creative ventures business, today announced its first acquisition of Toronto, Canada based food marketing agency Audacious Marketing.
The deal will see 6 Seeds take a controlling stake in founder Andreas Duess food and agri-tech business, bringing the services and existing clients under the 6 Seeds banner.
Duess in turn will be joining the board of 6 Seeds as Chief Operating Officer and Managing Director of North America. The acquisition deal, for an as-yet-undisclosed amount, was brokered by 6 Seeds CEO Kate Burns and backed by Chairman of 6 Seeds, Dominic Perks.
Andreas Duess, Chief Operating Officer, 6 Seeds
“From the moment I met the 6 Seeds team, it became evident that we were united by shared values, beliefs, and passions. Building a better food system for the future requires providing support to challenger brands to compete and established brands to innovate.
Our shared vision for bringing about this positive change made it an easy and natural decision for me to join forces with 6 Seeds. Together, we aim to create global reach and make a significant impact in the industry.
I am thrilled to be part of 6 Seeds and look forward to accelerated growth together”
Kate Burns, Chief Executive Officer, 6 Seeds
“Clarity and confidence is what we provide our clients at 6 Seeds, allowing them to make better informed decisions, faster and with the confidence to succeed. Having spent time with Andreas in our formative stages, it was clear that joining forces with one of the most progressive and influential food strategists in North America, would allow us to thrive.
Andreas' passion and knowledge from farm to fork, will provide our clients with a huge talent in the CPG space and the global reach we know so many brands are demanding right now. We are thrilled to have found our 4th seed!”
The acquisition not only joins the like minded businesses but makes a connection between two of the worlds most influential food and innovation hubs, London and Toronto, something 6 Seeds has future plans to exploit.
About 6 Seeds
6 Seeds is a technology backed marketing consultancy and creative ventures business. Combining smart insights technology with even smarter minds from the worlds of CPG, Retail, F&B and digital advertising 6 Seeds is the specialist insight driven consultancy for growing the sustainable food brands of tomorrow. 6 Seeds expertise combines the market intelligence of a top tier consultancy firm, the creativity honed from our experience working with world famous brands, and the technology usually the reserve of big players in the marketing and advertising industry. We utilise predictive and generative artificial intelligence and human smarts to bring clarity and confidence to fuel brand growth.
Innovator in Food, Beverage, and Agriculture Industries
Based in Toronto, Canada, Andreas is a highly-regarded expert and influential innovator in the Consumer Packaged Goods (CPG) industry with a specialty in the food, beverage, and agriculture sectors.
With close to two decades of experience, Andreas has been instrumental in formulating strategic marketing plans for some of North America's most recognized food brands, dramatically impacting their market presence and perception.
Andreas is a sought-after speaker and has served on several boards, actively pursuing equitable food access.
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